About Us

Our Story

Since childhood, two friends Amouna Elbarbary & Safaa Kamal shared a love for beauty, luxury, and elegance, dreaming of creating something extraordinary. With over 11 years of experience in fragrances and cosmetics, their dream became reality in 2025 with the launch of LADORE, starting as an online store. Today, LADORE products are featured in shops across the UAE, Egypt, and Sudan, and the brand proudly opened its first huge luxury store in Port Sudan. Loved and recommended by celebrities and famous Sudanese personalities, every perfume, skincare, and beauty creation celebrates culture, sophistication, and joy. LADORE has become more than a brand—it’s a symbol of elegance, timeless style, and the essence of Sudanese luxury, making every customer feel like royalty and affirming its place as Sudan’s #1 brand.